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Facebook’s Instagram Scraps Changes Amid Content Outcry



In a blog post published late last night, the popular mobile photo-sharing service says it has changed back the advertising section of its terms of service to the original wording.

Facebook Inc’s. Instagram photo service is scrapping proposed changes to its service terms after an outpouring of complaints that the company would use the policies to sell users’ images and information without consent, reports Bloomberg Businessweek.

Instagram unveiled new terms on Dec. 17 that it said would give advertisers more flexibility in using photos, user names and likenesses in ads. The moves reflect pressure on Facebook to wring profit from its Instagram acquisition and reverse a sales- growth slowdown. Yet, forcing users to accept changes too swiftly leaves the company at risk of revolt, said Ray Valdes, an analyst at Gartner Inc.

Facebook Chief Executive Officer Mark Zuckerberg agreed to buy Instagram for about $1 billion in cash and stock this year. Instagram, with more than 100 million users, lets people upload and manipulate photos for sharing over the Web.

Instagram had proposed earlier this week that users agree to let advertisers display names, likenesses or photos in ads or sponsored content, and it said marketers could take these steps without compensating users or seeking permission. Instagram also said it may not always identify paid services or sponsored content.

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