Small Firm Track: Law Firm Marketing in a Recession: Innovative Tools for Competitive Marketing on Any Budget
Posted on: October 29, 2009
Posted in: Uncategorized
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While the recession has forced many to tighten their marketing budgets, most firms need to maintain or increase marketing strategies to stay competitive. There are a number of low and no cost marketing tools that are surprisingly effective in helping law firms – from solo practitioners to large firms – stay competitive. The trick is knowing, which tools out there are worth your time. Our panel of experts will discuss why it is especially important to maintain visibility during a recession, how they are staying competitive and the tools they are using.
Moderator:
Nicholas Gaffney, Infinite Public Relations, San Francisco, CA
Panel:
Arlene Fickler, Hoyle, Fickler, Herschel & Mathes LLP, Philadelphia, PA
Harper J. Dimmerman, Esq., The Law Office of Harper J. Dimmerman, P.C., Philadelphia, PA
Kelly Phillips Erb, The Erb Law Firm, PC, Philadelphia, PA
Bill Stock, Klasko, Rulon, Stock & Seltzer, LLP, Philadelphia, PA