What are the rules and regulations regarding advertising?

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Are there any restrictions on advertising of foods that are high in fat, sugar, or salt?
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Are there any restrictions on the use of animals or animal products in advertising?
Are there any restrictions on the use of “contests” or “sweepstakes” in advertising?
Are there any laws governing the use of endorsements and testimonials in advertising?
Are there any restrictions on the use of endorsement or testimonials from celebrities in advertising?
What are the FTC rules on endorsements and testimonials?
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