What obligations do advertisers have?

Advertisers in North Dakota have certain obligations they must follow to ensure their advertising practices are fair and ethical. These obligations are set by the state’s Advertising Law. The first obligation is to ensure that the advertising is truthful and not misleading. This means that all information in the advertisement should be accurate with no intentional omissions or false statements. Advertisers must also ensure that the advertising is not deceptive, which means that the product must do what the advertisement claims it can do. Advertisers also have an obligation to respect the privacy of their customers. For example, they must not use personal information collected about customers for purposes other than those agreed to by the customer. Advertisers should also be aware of any applicable industry or other standards in their particular industry. For example, advertisers in the health and beauty industry must comply with specific standards for labeling claims to ensure customers are not misled. Finally, advertisers must ensure they follow all applicable federal, state and local laws when conducting business. This includes abiding by any consumer protection laws that may be in place. Overall, advertisers in North Dakota have a responsibility to ensure their advertising practices are ethical and truthful. They must ensure their advertising is not misleading or deceptive, respect customer privacy, comply with industry standards, and follow all applicable laws.

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What obligations do advertisers have?

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