What is the Lanham Act and how does it relate to advertising?

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Are there any restrictions on the use of certain language or terms in advertising?
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Are there any rules prohibiting advertising that is directed at children?
Are there any restrictions on the use of celebrities in advertising?
What rules govern advertising in different media such as television, radio and print?
Are there any federal or state laws that regulate advertising?
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What rules govern advertising of alcoholic beverages?
Are there any limitations on using implied health claims in advertising?

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