What are the legal requirements for disclosing product information in advertising?

In Washington, businesses are legally required to truthfully and accurately disclose product information in advertising, especially when making comparisons between their own products and those of competitors. In accordance with advertising law, if a business makes a claim about a product’s characteristics, performance, or other qualities, the company must be able to substantiate the claim. This means that the business must be able to provide evidence that supports the product’s claim and can demonstrate that the product will actually perform as advertised. In addition to providing evidence that supports their claims, companies must also clearly display any product information in their advertising. This includes the product’s physical characteristics, features, ingredients, and any other relevant information. For example, if a business is advertising a food product, they must provide the product’s nutrition facts and list the ingredients used in its production. Finally, when companies are advertising a product that is regulated or restricted in any way, the advertising must clearly disclose any warnings, restrictions, or other requirements that come with using the product. This includes any age requirements, safety warnings, or other relevant information. In summary, businesses in Washington must adhere to advertising law when disclosing product information in their advertising. This includes providing evidence that supports their product claims, clearly displaying product information, and warning consumers about any restrictions or requirements that come with using the product.

What are the legal requirements for disclosing product information in advertising?

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