What rules govern advertising in different media such as television, radio and print?

In Delaware, advertising in different media like television, radio, and print is governed by state and federal laws. Under the federal government, the Federal Trade Commission (FTC) is responsible for protecting consumers from unfair or deceptive advertising by enforcing the FTC Act. This Act protects consumers from false or misleading claims made by advertisers. In addition, the FTC also enforces laws against deceptive pricing practices. The state of Delaware also has specific rules when it comes to advertising in different media. Delaware’s Unfair Trade Practices and Consumer Protection Act (UTPCPA) protects consumers from false, misleading, or deceptive advertising. This Act requires that all ads must be truthful and not contain any false or misleading statements. When advertising in radio, television, and print media, advertisers must also follow the rules set by the FCC. These rules require that all ads must be clearly labeled as ads and must not use language that can be considered deceptive or misleading. Additionally, radio and television ads must also clearly state the cost of the product or service being advertised. Finally, all companies advertising in Delaware must make sure that their ads comply with the state’s Deceptive Trade Practices Act (DTPA). This Act requires that all ads must contain accurate information and should not contain any false or misleading claims. Companies are also required to keep records of all advertisements they have produced.

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What rules govern advertising in different media such as television, radio and print?

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