What are the rules on disparagement and comparative advertising?

In North Carolina, there are certain rules that must be followed when it comes to disparagement and comparative advertising. Disparagement is a form of advertising where a product or service is portrayed in a negative light in an effort to demonstrate the superiority of another product or service. Comparative advertising is when a product or service is compared to another, either directly or indirectly, in an effort to emphasize its own superiority. When it comes to disparagement and comparative advertising in North Carolina, the law states that it is allowed as long as it is factual and does not mislead the public. The law also requires that the advertiser must be able to present reasonable evidence to back up their claims. Additionally, it must be clear that the claims are comparative in nature, for example, by including words such as “better”, “more”, or “new”. The law also states that it is unlawful to make any false or deceptive claims on products or services from another company. Furthermore, it is illegal to disparage or compare another company’s product or service in a manner that is false, misleading, or deceptive. Therefore, companies must be wary of making any disparaging or comparative claims that could be interpreted as false, misleading, or deceptive. In conclusion, companies in North Carolina must abide by certain rules when it comes to disparagement and comparative advertising, such as keeping their claims factual and avoid making false or deceptive claims. By doing so, they can ensure that they are still complying with the law and avoiding any legal repercussions.

What are the rules on disparagement and comparative advertising?

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