What are the requirements for advertising to people with disabilities?

In Delaware, the requirements for advertising to people with disabilities are very specific. The Delaware State Government has laws that protect people with disabilities from discrimination, and these laws also apply to advertising. The Delaware Advertising Law states that all advertising must be accessible to people with disabilities. This includes providing access to content that is printed, audio, or video-based. For example, businesses must provide accessible materials such as Braille, tactile materials, recordings, or large print. Additionally, businesses must provide alternate forms of communication such as a phone line for customers who require alternative means of communication. It is also important to consider the needs of people with disabilities when advertising. For example, if your advertisement includes a text-based message, consider using images or icons as well so that people with visual impairments can understand the message. Similarly, if the advertisement includes video or audio content, businesses must provide closed captions so that people who are deaf or hard of hearing can understand the message as well. Finally, the Delaware State Government encourages businesses to provide additional measures to make their advertising accessible. This includes recognizing and accommodating customers with disabilities and making sure that their staff is trained on how to interact with people with disabilities. Overall, Delaware requires businesses to adhere to certain standards of accessibility when advertising to people with disabilities. Following these guidelines will allow businesses to ensure that they are providing equal access to their products and services for people with disabilities.

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