What are the requirements for advertising to people with disabilities?

Advertising to people with disabilities in Maine is subject to a number of key requirements from the state. The Maine Human Rights Act prohibits discrimination against any consumer on the basis of disability. This applies regardless of whether the advertiser is targeting a disability-specific population or simply advertising to the general public. Advertisers must also take into account accessibility standards when designing their advertisements. For example, materials should be made available in multiple formats to accommodate different visual and auditory impairments. Text should also be displayed in a clear, simple font with plenty of white space to make it easier to read. Any physical features of an advertisement, such as a location or a material used in an advertisement, must also be accessible to people with disabilities. This includes ensuring that accessibility features, such as wheelchair ramps and wheelchair-accessible bathrooms, are available and advertised. Finally, advertisers need to ensure that the content of advertisements does not discriminate against people with disabilities in any way. This can include ensuring that language is not offensive or excluding people with disabilities, using positive language to describe disability, and avoiding stereotypes. Advertisements should also focus on the abilities rather than the disabilities of the people featured.

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What are the requirements for advertising to people with disabilities?

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