What are the requirements for advertising to people with disabilities?

Advertising law in Pennsylvania requires companies to include provisions in marketing materials that make them accessible to individuals with disabilities. This includes providing information in an accessible format, such as Braille, large print, audio, or electronic format. Companies must also provide a phone line or online contact form for people with disabilities to ask questions or request assistance. In addition, marketing materials should use language that is clear, simple, and easy to understand for individuals with disabilities. This includes avoiding technical jargon and complex vocabulary. Companies should also avoid stereotypes and offensive language regarding people with disabilities. Finally, firms should pay special attention to accessibility when using digital and online advertising formats. Images, sound, or video components should be clearly explained and captioned for individuals who may be deaf or hard of hearing. Furthermore, webpages should contain appropriate HTML tags and an accessibility statement that informs users how to report issues. Overall, companies advertising to people with disabilities in Pennsylvania should take into account the specific needs of this group and ensure that their marketing materials are accessible, inclusive, and easy-to-understand. This includes providing information in accessible formats, avoiding offensive language, and paying special attention to digital and online advertising formats.

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What are the requirements for advertising to people with disabilities?

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