What are the requirements for advertising and marketing of dietary supplements?

In Kansas, dietary supplement advertising and marketing must follow a set of rules and regulations. This is to ensure that consumers are well-informed when it comes to what they are buying. The Kansas Department of Agriculture is the agency that regulates the advertising and marketing of dietary supplements. They require that all labeling of dietary supplements must be accurate, not misleading, and conform to Federal labeling requirements. All dietary supplement labels must be able to be read and understood by the average consumer. The packaging of dietary supplements must also have a statement that declares the total quantity of the product’s contents. All advertisements must be accurate and not misleading in any way. The advertisement must not represent that the product is a cure for a disease, and must not make any false claims. In addition, the advertising and marketing of dietary supplements must not make any medical or scientific claims that are false or unsubstantiated. In Kansas dietary supplement marketing is also required to have a disclaimer to indicate that the products are not intended to diagnose, treat, or cure any disease. Advertising and marketing of dietary supplements must follow state and federal laws and regulations to ensure that consumers are well informed of what they are buying. The Kansas Department of Agriculture is the agency that oversees the regulation of dietary supplements in the state.

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What are the requirements for advertising and marketing of dietary supplements?

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