What are the requirements for “notices of copyright” in advertising?

In the state of Kansas, notices of copyright for advertisements must follow the US Copyright Law. In the US, for a work to be eligible for copyright protection, it must be original and fixed in a tangible medium of expression. This applies to various forms of advertising, such as brochures, billboards, and TV commercials. Once a work is eligible for copyright protection, the next step is to give notice to the public that the work is, in fact, protected under copyright. This is done by placing a notice of copyright on the work. The notice of copyright must contain three elements: the symbol ©, the name of the copyright owner, and the year the work was first created or published. In the state of Kansas, the law also states that if the advertiser is unable to fit all three elements of the notice on the work, it is acceptable to just use the symbol © or the name of the copyright owner, followed by the year of the work’s creation or publication. It is important to note that a notice of copyright is not necessary in order for a work to be eligible for copyright protection, but it is beneficial for an advertiser to include one in order to alert the public that the work is, in fact, protected under copyright and that the advertiser has exclusive rights to the work.

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