What are the rules on advertising of healthcare services?

In Florida, advertising healthcare services is subject to certain rules and regulations established by the state. In general, healthcare providers - such as physicians, hospitals, or other healthcare facilities - are allowed to advertise their services as long as they comply with the provisions of the applicable state laws. Under these laws, healthcare providers must ensure that any advertising for their services is not deceptive, misleading, or false. An advertisement for healthcare services must also include the name of the provider’s professional licensing board, such as the board of medicine or the board of nursing. Additionally, any advertisements must include a disclaimer stating that the services provided are not a substitute for informed medical advice and that the provider is not responsible for any outcomes resulting from the use of their services. Furthermore, ads for healthcare services cannot contain the mention of “free” or “guaranteed” services. Additionally, healthcare providers should not advertise services that cannot be reasonably delivered or that are intended to induce patients to purchase unnecessary services. Finally, in Florida, healthcare providers are not allowed to advertise any information about fees or other charges for their services unless the advertisement also includes a statement that lists all charges associated with those services. This statement must include both the provider’s minimum and maximum fees, as well as any other fees, such as those related to follow-up care or additional services.

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What are the rules on advertising of healthcare services?

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