What are the rules on advertising of healthcare services?

In Kansas, healthcare service providers must follow certain advertising regulations in order to protect consumers. Advertising of healthcare services is regulated by the Kansas Board of Healing Arts and the Kansas Insurance Department. Healthcare service providers must ensure that their advertisements do not contain false or misleading statements or imply that such services are available without a valid medical license or permit. It is also prohibited to advertise services that are not actually provided by the provider, or to promise results that cannot be obtained. Furthermore, advertisement must clearly disclose any fees associated with the service and explain any exclusions from coverage. In addition, healthcare facility advertising cannot contain words that imply that the facility is the only one utilizing new or innovative techniques or technologies, or to suggest that the facility is a specialist in a certain area. They cannot advertise services that are experimental or for which there is insufficient evidence for effectiveness, either. Finally, any advertisement must include the name and address of the facility and the name of the physician or other professional providing the service. In addition, advertisements that contain endorsements by patients must follow certain rules, such as including the patient’s name, address, and phone number, and a statement that the results may vary.

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What are the rules on advertising of healthcare services?

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