What types of advertising are regulated by the Federal Trade Commission?

The Federal Trade Commission (FTC) regulates certain types of advertising in North Dakota and across the United States. The FTC’s main goal is to ensure that all advertisements are presented in a truthful, accurate, and non-deceptive way. Examples of advertising that are regulated by the FTC in North Dakota include: 1. Claims that a product, service, or business opportunity can guarantee a certain level of success or income. 2. Claims that advertise a specific health benefit or cure a medical condition if it is not verified by scientific evidence. 3. Claims that suggest a product or service is free or has no associated costs, when this is not the case. 4. Claims that exaggerate a product’s quality or performance. 5. Phone solicitations and text messages that are sent without the recipient’s prior consent. 6. Ads that target children or use misleading or unfair tactics to influence their purchasing decisions. The FTC also regulates product endorsements, celebrity endorsements, “Made in the USA” claims, and advertisements for investments and business opportunities. Advertising is also subject to many state and local laws, so advertisers should be sure to check with the appropriate state and local authorities to ensure their ads are in compliance with the law.

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