Are there special rules for electronic advertising such as emails and text messages?

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Are there any specific guidelines for “green” or environmental advertising?
Are there any restrictions on the use of “shock” tactics in advertising?
What constitutes false advertising?
Are there any rules regarding the use of “opt-in” tactics in advertising?
Are there any restrictions on advertising of alcohol, tobacco, and pharmaceutical products?
What are the guidelines for identifying “unfair” or “deceptive” practices?
Are there any specific requirements for advertising of dietary supplements?
Can an advertiser be liable for infringement of intellectual property rights?
What are the rules for advertising and promotion of pharmaceuticals?
What is the Lanham Act and how does it relate to advertising?

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