Are there any restrictions on how content providers can use personal information for advertising?
Yes, there are restrictions on how content providers can use personal information for advertising in North Carolina. According to North Carolina General Statute § 75-59, content providers must obtain prior consent from consumers before using their personal information. This means that content providers are prohibited from collecting, using, or sharing personal information for advertising purposes without the prior consent of the consumer. Additionally, North Carolina General Statute § 75-59 requires content providers to clearly display their privacy policies in a conspicuous and legible format. These privacy policies must tell consumers what type of personal information is collected, how it is used, and who has access to it. Furthermore, the privacy policy must allow consumers to opt-out of future communication from the content provider. Content providers must also take measures to protect the personal information of consumers. This includes implementing measures to ensure that the data is kept secure and confidential. Content providers must also ensure that third-party advertising networks only use the personal information in a manner approved by the consumer. Finally, content providers must allow consumers to opt-out of any advertising-related data collection activities. This means that content providers must provide an easy way for consumers to opt-out of sharing their personal information for advertising purposes.
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