Are there any laws governing advertising of financial services?

Yes, there are laws governing the advertising of financial services in North Carolina. The North Carolina Division of Consumer Affairs is the agency responsible for regulating all forms of advertising for financial services in North Carolina. North Carolina has a general advertising law which states that all advertisements must be truthful and not misleading. This includes advertisements for financial services such as banks, savings and loans, credit and insurance companies, and other financial institutions. In addition, North Carolina’s Deceptive Trade Practice Act (DTPA) prohibits deceptive practices in advertising of financial services, such as false or misleading statements. The Financial Institutions Reform, Recovery, and Enforcement Act of 1989 (FIRREA) is the federal law that also governs advertising of financial services in North Carolina. This law requires that all advertisements for financial services must contain a clear and conspicuous disclosure of any terms or conditions attached to the services being advertised. The disclosure must also include the costs associated with the services and any risk associated with the services. Finally, when advertising a new product or service, financial institutions must provide a written statement that discloses the benefits and risks associated with the product or service being advertised. It is important for businesses to comply with all applicable laws when advertising their financial services. Failure to do so can result in serious penalties, including fines, civil liability, and even criminal charges. Therefore, businesses should make sure they understand the applicable advertising laws in their state before engaging in any advertising activities.

Related FAQs

Are there any restrictions on the use of endorsement or testimonials from celebrities in advertising?
Are there any restrictions on advertising of financial instruments?
What is advertising law?
Can an advertiser be liable for infringement of intellectual property rights?
What are the rules on advertising of healthcare services?
What are the requirements for “notices of copyright” in advertising?
What are the FTC rules on advertising to children?
What are the guidelines for identifying “unfair” or “deceptive” practices?
Are there any restrictions on the use of “teaser” advertisements?
What are the rules for advertising and promotion of pharmaceuticals?

Related Blog Posts

The Basics of Advertising Law - July 31, 2023
What is Commercial Speech and How Does it Affect Advertising Law? - August 7, 2023
How to Spot Deceptive Advertising Practices - August 14, 2023
A Guide to Legal Advertising for Businesses - August 21, 2023
Understanding False Advertising Laws - August 28, 2023