Are there any rules governing advertising of securities?

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Can an advertiser be liable for defamation?
What rules govern advertising in different media such as television, radio and print?
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Are there any rules governing comparative advertising?
Are there any rules regarding the use of “opt-in” tactics in advertising?
Are there any restrictions on the use of certain language or terms in advertising?
Are there any restrictions on the use of personal testimonials in advertising?
Are there any laws governing advertising of political candidates?
Are there any rules regarding the use of “bait and switch” advertising?

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