Are there any specific guidelines for “green” or environmental advertising?

In Texas, green or environmental advertising must meet certain guidelines set by the Federal Trade Commission (FTC). Companies must be accurate about the environmental or health benefits a product or service may have, and must not exaggerate those benefits. For example, a company cannot market a product as “all natural” or “eco-friendly” unless they can back up the claims with science or research that supports the assertions. The FTC also requires disclosures when any health or environment claims are made. If a company claims a product eliminates allergens, for example, the company must be sure the claim is backed up by reliable evidence and must provide disclosures like, “This product has been tested to reduce x allergens” or “This product is not intended to treat, cure, or prevent any allergy or disease.” Finally, companies must truthfully label any product packaging, such as claiming items are “recycled” or “made with recycled material,” and must provide adequate proof of those claims. For example, if a company claims a particular product is made with 10% recycled materials, the company must show evidence to prove the recycled materials were actually used. Failure to correctly disclose or provide evidence can lead to legal action from the FTC.

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Are there any specific guidelines for “green” or environmental advertising?

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