Are there any restrictions on the use of “contests” or “sweepstakes” in advertising?

Yes, there are restrictions on the use of “contests” or “sweepstakes” in advertising in Kansas. According to Kansas Statute Annotated, KSA 50-639, any advertisement that uses a “contest” or “sweepstakes” must include language that states the terms and conditions. These terms and conditions must include the rules, prizes, prizes values, the entry deadline, chances to win, and all other factors that could be deemed as relevant for the contest or sweepstakes. Additionally, KSA 50-639 states that the advertisement must also include a statement from the Promotion Entities regarding the odds of winning. This must be done even if the chances of winning are slim or “impossible”. This is done so that consumers are not mislead or taken advantage of. Finally, the promotion entity must keep all necessary documentation relating to the contest or sweepstakes. This includes documents that describe the selection process of the winner or winners, the odds of winning, and the total value of the prizes. This documentation must be kept for two years and is subject to review and audit by the state of Kansas. In conclusion, although advertising using a “contest” or “sweepstakes” is allowed in Kansas, it must follow all restrictions and requirements set forth in KSA 50-639. This is done to protect consumers from being taken advantage of and to able to make educated decisions when participating in advertising contests and sweepstakes.

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