Are there any laws governing the use of celebrities for endorsement or testimonials?
Yes, North Dakota has laws and regulations pertaining to the use of celebrities for endorsement or testimonials. The North Dakota Advertising Practices Act (NDAPA) is a law that prohibits false or deceptive advertising. This includes the use of false endorsements or testimonials from celebrities. Under the NDAPA, it is illegal for any promotional advertisement or endorsement to be false or deceptive. This means that the celebrity endorsement or testimonial must not be false or misleading to the consumer. Additionally, the endorser must also have used the product or service and must provide an honest representation of their experience. The NDAPA also regulates the use of endorsements or testimonials that are discounted or free of charge. If a celebrity is given complimentary goods or services because of their endorsement, this must be clearly disclosed in the advertisement. Furthermore, if the celebrity is receiving a commission or other payment as a result of their endorsement, this must also be clearly stated in the advertisement. In summary, North Dakota does have laws and regulations governing the use of celebrities for endorsement or testimonials. The NDAPA prohibits false or deceptive advertising, and it requires all discounts, complimentary goods, commissions, or other payments to be clearly stated in the advertisement.
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