Are there any rules regarding the use of “bait and switch” advertising?

Yes, there are rules regarding the use of “bait and switch” advertising in Florida. According to the Florida Deceptive and Unfair Trade Practices Act, bait and switch advertising involves advertising a product at an artificially low price with the intention of switching customers to a product of higher cost. This type of advertising is prohibited in Florida as it is considered deceptive and misleading. In order to protect consumers, Florida law requires that any advertised product must be available, as long as the advertisement does not state otherwise. In other words, businesses cannot use deceptive advertising to lure consumers to shop with false promises. This includes advertising a product when there are not enough of the advertised product in stock and that the advertised product is only for display purposes or that it is no longer available or that it is a limited time offer. Furthermore, businesses should not advertise a product at a low price that is different from what the consumer actually pays. This is especially true when it comes to service contracts and warranties. For example, a business should not advertise a $50 service contract but then charge the customer an additional fee once they arrive to purchase the contract. In conclusion, bait and switch advertising is prohibited in Florida. Businesses must be honest and transparent with their advertising in order to protect consumers from deceptive practices. Any violations of the Florida Deceptive and Unfair Trade Practices Act could result in fines or other legal action.

Are there any rules regarding the use of “bait and switch” advertising?

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