Are there any rules regarding the use of “bait and switch” advertising?

Yes, there are rules and regulations regarding "bait and switch" advertising in Kansas. A bait and switch is a form of false advertising and is illegal under the Kansas Consumer Protection Act. Kansas law states that bait and switch advertising is an unfair, deceptive, or unconscionable act. It is specifically defined as offering one product or service for sale to a consumer, but then requiring the consumer to buy something else with more features, higher price, or different terms or conditions. The Kansas Attorney General is responsible for enforcing the Consumer Protection Act and has published an official guide to bait and switch advertising. It states that if a consumer has relied upon false advertising, that consumer may be entitled to damages, including the cost of the product/service that was advertised and claimed. In order to prevent bait and switch advertising, Kansas law requires that all advertising of a product or service must accurately and truthfully describe the terms of sale and the specific product or service for which the consumer has been offered. Furthermore, it is illegal to require the consumer to buy any product or service not specifically offered by the advertiser. To help protect consumers from false advertising, the Kansas Attorney General encourages consumers to research local businesses and carefully read all terms and conditions before making any purchases.

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Are there any rules regarding the use of “bait and switch” advertising?

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