Are there any laws governing the use of pricing information in advertising?

Yes, there are laws governing the use of pricing information in advertising in North Dakota. Under North Dakota Century Code (N.D.C.C.), retailers must include accurate pricing information in all advertising materials and, under the Cost of Living Adjustment Act, are prohibited from charging more than the advertised price. Advertisements must also clearly state the method of payment and any applicable taxes or fees. The sale or advertisement of any product or service in violation of these laws may result in criminal prosecution. Retailers are also required to list the full price of a product in advertisements, including any sales tax, delivery charges, or other fees. Advertising a "free gift" must also include a disclosure informing the consumer that there is an additional charge to receive the gift. Additionally, if a retailer advertises a product as being on sale, the advertised price must be the lowest retail price available in the state. Finally, when using internet or print advertisements to advertise a product or service, retailers must include the point of sale, either the address of the store or the website address. All information must be accurate, explicit, and not misleading. Failure to comply with these laws could result in financial penalties. Ultimately, these laws are in place to protect consumers and ensure they receive the advertised price.

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