Are there any restrictions on the use of third party ratings or reviews in advertising?

Yes, the use of third party ratings or reviews in advertising in North Carolina is subject to restrictions. Generally, any ratings or reviews used in advertising must be accurate and not misleading. In addition, reviews of a product or service must be genuine and reflect the views of an actual customer of the product or service. Furthermore, the advertiser must make it clear when they are presenting ratings or reviews of a product or service in an advertisement and should not present the ratings or reviews as their own opinion. Also, advertisers are required to disclose any material connections between themselves and any third party whose ratings or reviews are used in an advertisement. Such connections could include payment or other incentives given to the third party to encourage the production of positive ratings or reviews. Advertisers must ensure that third parties comply with applicable laws and regulations when providing ratings or reviews. When using third party ratings or reviews, advertisers need to be aware and take into account any limitations on the accuracy or reliability of the ratings or reviews. Finally, North Carolina does not allow the use of endorsements or testimonials from persons who are prohibited from engaging in trade or commerce. Therefore, any ratings or reviews in an advertisement must not be from a person who is prohibited from engaging in trade or commerce.

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Are there any restrictions on the use of third party ratings or reviews in advertising?

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