What are the effects of horizontal mergers on competition?

Horizontal mergers are a type of business consolidation that occurs when two firms that produce similar products or services join forces to become one entity. When two companies in the same market with similar products come together, they create a monopoly, which reduces competition and increases market power. This can lead to higher prices for consumers, fewer choices, and reduced innovation. In North Carolina, the state’s antitrust laws are designed to protect consumers and maintain market competition. This includes preventing businesses from creating monopolies or dominant positions in the market. Horizontal mergers must be closely monitored to ensure that they do not lead to unfair practices that would create a monopoly. The antitrust laws help to ensure that businesses cannot use these types of mergers to gain an unfair advantage over their competitors. By limiting the amount of market share that any one business can control, the state is able to protect consumers from unfair market practices that can result from horizontal mergers. This helps to ensure that competition remains strong and that prices remain competitive in the marketplace. By monitoring horizontal mergers, North Carolina is able to maintain a healthy competitive marketplace and ensure that consumers have access to a wide variety of products and services at reasonable prices.

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