What are the key concepts of antitrust law?

Antitrust law is an important concept for Californians to understand. It was created to protect individuals and businesses from unfair competition from larger companies. The key concepts of antitrust law are designed to prevent businesses from gaining an unfair advantage over their competitors. These concepts include: 1. Anti-Competitive Practices: Anti-competitive practices are activities that limit competition in a marketplace. These can range from mergers or acquisitions of existing businesses, to price-fixing and collusion between businesses. These practices can have wide-ranging effects on competition, including fewer choices and higher prices for consumers. 2. Monopolies: A monopoly occurs when one firm has exclusive control over an entire market. This can create a situation where one company has complete control over prices, making it harder for other businesses to compete. 3. Predatory Pricing: Predatory pricing is when a company sets a price lower than its competitors with the intent to drive them out of business. This can also reduce competition in a marketplace and make it harder for consumers to get the best deal. 4. Price Gouging: Price gouging is when a company charges an excessive price for a product or service. This can prevent customers from being able to purchase the good or service at a fair price. Understanding these key concepts of antitrust law is important to ensure that the market remains fair and competitive. This helps protect businesses and consumers from unfair competition and encourages innovation and competition. It is important for Californians to understand these concepts in order to protect their rights as consumers.

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