What is a trademark?
A trademark is a legal form of intellectual property that helps to identify the source of goods and services. It’s usually a word, phrase, logo, design, or symbol that distinguishes one product or service from another. In South Carolina, trademarks are protected by state and federal law in order to prevent confusion and protect businesses. Trademarks can be registered with the U.S. Patent and Trademark Office (USPTO) or with the South Carolina Secretary of State Office. This will help to prevent another business from using the same or a similar mark, and will provide the trademark holder with additional rights. Once trademark rights have been established, it is important to take action if another party is infringing or attempting to use a similar mark. It’s also important to keep trademarks updated and in use. If a trademark is not used for three consecutive years, it can be cancelled or deemed abandoned. In South Carolina, trademark owners can file a claim with the USPTO in order to protect their marks from being used by another party. Trademarks are an important form of intellectual property and it’s important for businesses to be aware of laws in South Carolina and the U.S. related to trademarks. Registering and maintaining trademarks can help to make sure a business’s unique mark is protected.
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