How long does a trademark last?

A trademark in Maine generally lasts for ten years, which can be renewed. A trademark is a distinctive sign, logo, word, or phrase that is used to identify specific products or services by a particular business. It has to be used in commerce and represent a unique product or service. When submitting a trademark application to the United States Patent and Trademark Office (USPTO), there is an initial period of ten years. During this time, the mark will remain active and protected. During this period, there must be use in commerce, or else the government could challenge the validity of the mark. Once the ten year period is up, the mark can be renewed indefinitely. However, the business must demonstrate ongoing use in commerce and provide the evidence of same to the USPTO. This is done by submitting an affidavit of continued use or an application for renewal of registration. The benefits of trademark protection are numerous, including the ability to stop other businesses from using similar logos or phrases. Additionally, trademarks offer a business exclusive rights to market their products and services. As long as a business meets the criteria and renewal requirements, they can keep their trademark indefinitely.

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