What is a false endorsement claim?

A false endorsement claim is a legal term used to describe a situation in which a person or entity markets their product or services using another person’s name or identity without their permission. This type of action can be considered a violation of the Lanham Act, a federal law that prohibits making false statements about a business’s products or services. In North Carolina, a false endorsement claim may fall under the state’s trademark statute, which recognizes a common law claim for false advertising and false endorsement. In such a case, a person may seek damages and/or injunctive relief by demonstrating that another person or business has wrongfully used their name or identity for commercial gain. A person or business may also face criminal charges for falsely claiming to be associated with another person or company. It is important to note that even if the claim is technically true, but done without permission, it may still be considered a violation of the law.

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