What is the role of a jury consultant in a business litigation case?

A jury consultant plays a key role in a business litigation case. They provide analysis of the facts of a case and work with lawyers to create strategies for a successful trial. They provide research about the case, potential jurors, and the best way to present the case to the jury. Jury consultants help to prepare the lawyers for the trial. This includes providing them with data and advice on how to best present the evidence, as well as selecting jurors. They also often assist in the questioning of potential jurors during the selection process. Jury consultants also help to create effective jury questionnaires. These questionnaires help the lawyers identify jurors who may have an opinion in favor or against the case. The jury consultant will analyze the responses to determine which jurors may be more sympathetic to the case. After the jury is selected, the jury consultant will provide strategies and advice on the trial to the lawyers. They may also recommend strategies on how to appeal to jurors during the trial. Finally, jury consultants often provide an “after-trial” analysis to the lawyers. This includes determining why the jury decided the way they did and providing advice on how best to appeal the decision, should it be necessary. In summary, a jury consultant plays an important role in a business litigation case. They provide research, analysis, and strategies for a successful trial. They also analyze jury questionnaires to identify jurors with an opinion in the case and provide advice on the trial as well as the appeals process.

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