What are the legal restrictions on advertising?

In North Carolina, businesses must abide by state and federal laws when advertising their products or services. The FTC (Federal Trade Commission) regulates all advertising and requires that it be truthful and not misleading. Businesses must provide accurate information about their services and products, and they must not make false or unsubstantiated claims. Additionally, certain forms of advertising are prohibited, such as those that target children or contain false or deceptive information. Businesses must also comply with any special state advertising regulations. For example, in North Carolina, advertising alcohol is subject to special restrictions. Similarly, advertising via text message, email, or social media is subject to additional laws. Businesses are required to disclose any special conditions or limitations that may apply to their offers. They must also make any guarantees they provide clear to the customer. If a business uses endorsements, testimonials, or reviews in its advertising, they must be honest and make clear any connections between the advertiser and any endorsers. Finally, it is important for businesses to be familiar with local, state, and federal laws to ensure their advertising practices are compliant. Compliance with advertising laws helps to protect both businesses and consumers.

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What are the legal restrictions on advertising?

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