Are there restrictions governing the advertising of cannabis products?

The answer to the question is yes, there are restrictions governing the advertising of cannabis products in Washington. According to the Washington State Liquor and Cannabis Board (LCB), Washington law prohibits advertisements for cannabis businesses from containing false or misleading information and requires that advertisers clearly and conspicuously disclose the responsible vendor. Advertisers are prohibited from publishing or distributing any ad that is intended to influence minors to consume cannabis, activities that are illegal for minors, explicitly target minors, depict minors consuming or in possession of cannabis, depict minors participating in activities related to cannabis, or use a cartoon character or other likeness that depicts minors. Advertisers are also prohibited from advertising in any manner that is intended to evoke a positive emotion about cannabis use, suggests that the product has curative or therapeutic effects, or uses a mascot, cartoon character, action figure, or other likeness that evokes a sense of youth or maturation. In addition, cannabis advertising is not allowed to appear on television, radio, or in any print publication distributed in Washington that has more than 15 percent of its readership under the age of 21, or in any other medium where more than 15 percent of the audience is reasonably expected to be under the age of 21. It is also prohibited in outdoor advertising near elementary or secondary schools, playgrounds, public parks, day-care centers, public transit facilities, alcohol and drug treatment facilities, or any other area where minors are present.

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