What is a co-branded credit card?

A co-branded credit card is a type of credit card that is issued through a partnership between a financial institution, such as a bank, and a retail business or merchant. This type of card offers cardholders both the convenience of a credit card and the advantages of loyalty benefits from the merchant. With a co-branded card, cardholders can use the card to make purchases anywhere that accepts that type of credit card, just as they would with any other credit card. However, they can also get additional benefits when they make purchases from the partnering merchant. These benefits may include discounts, bonus rewards, free shipping and other perks. In New York, laws regarding co-branded credit cards are the same as those for other types of credit cards. This means that all co-branded credit cards must comply with the laws and regulations set forth by the New York Department of Financial Services, which include providing adequate protection against fraud and identity theft. Co-branded cards are an excellent way for customers to take advantage of loyalty benefits offered by a specific merchant, while still having the convenience of using a credit card everywhere else. Cardholders can use their co-branded cards to pay for all their purchases, as well as take advantage of any available loyalty benefits. New Yorkers should be sure to read the terms and conditions of any co-branded credit card before applying, to make sure they understand any fees and restrictions associated with the card.

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What is a co-branded credit card?

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