What is a co-branded credit card?

A co-branded credit card is a card that is branded with two separate entities. It is usually a partnership between a credit card issuer and an outside organization like a retailer or airline. The issuer typically provides the cardholders with a line of credit that can be used for purchases, and the outside organization offers rewards or other benefits. For example, a retailer may offer a co-branded card that rewards cardholders with discounts or points for every dollar they spend at its stores. An airline may offer a co-branded card that rewards customers with free flights after they have spent a certain amount of money. In Tennessee, credit card law regulates the co-branded cards and requires that the partner companies prominently display the terms and conditions of the card, including any applicable fees and rewards programs. Co-branded cards are an attractive option for consumers looking to earn rewards or take advantage of discounts.

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