What is false advertising?

False advertising is when a company or individual makes false or misleading claims about their products or services. This is a form of consumer fraud and is illegal in Texas. False advertising can come in many forms. Businesses may make false claims about their products, services, or prices. Examples include claiming a product will cure a disease, exaggerating the quality of a product, or offering a sale price that is never available. Additionally, businesses may not accurately describe their products, use misleading labels, or omit certain information from labels that could be important to a consumer. It is important to remember that companies are not always held accountable for false advertising; consumers have an important role in preventing false advertising. Consumers should always research a product or service before buying it, and make sure to read labels on products to make sure that all of the information is accurate. Consumers should also be aware of common advertising tactics that companies use, such as using celebrity endorsements or using words such as “free” or “guaranteed” that may not be accurate. In Texas, businesses that are found guilty of false advertising can be subject to civil and criminal penalties, which could include fines and jail time. Consumers should always be wary of false advertising, and file a complaint with the FTC or state attorney general’s office if they feel they have been a victim of false advertising.

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