What is considered deceptive practice under consumer fraud law?

Under Florida consumer fraud law, deceptive or “unfair” practices are prohibited. These practices include making false or misleading statements about a product or service, refusing to perform a service that has already been paid for, failing to disclose the true cost of a product or service, or engaging in “bait and switch” tactics, such as advertising a product at a bargain price and then charging more than the advertised price when purchased. Other deceptive practices prohibited under consumer fraud law in Florida include misrepresenting the quality or safety of a product, taking advantage of an individual’s lack of knowledge or ability to make an informed decision, misrepresenting a product as being of a certain brand or origin, unseemly or unethical business practices, and using “high-pressure” or scare tactics to get an individual to buy a product or service. Additionally, consumer fraud law in Florida prohibits companies from charging consumers for services not rendered, charging consumers for services not included in the product or service they purchased, and making false or misleading representations about a product or service in order to get an individual to buy or invest in it. In all, consumer fraud law in Florida aims to protect consumers from false or deceptive business practices, ensuring that companies provide accurate information and consumers are able to make informed decisions when buying a product or service.

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