What is considered deceptive practice under consumer fraud law?

Under South Carolina law, a deceptive practice is any act done, or practice committed, with intent to deceive or mislead a consumer. This includes making false or misleading statements, failing to provide specific information that must be disclosed to the consumer, providing false or misleading information in the sale or lease of goods, or in any manner misrepresenting the services or goods offered to the consumer. Some other examples of deceptive practices include misrepresenting the terms of a warranty, making false or misleading promises relating to the quality or performance of goods or services, or making false or misleading comparisons between different goods or services. Additionally, false or deceptive representations made about the status of a consumer’s credit record, or any attempt to fraudulently obtain money or property from a consumer, are also considered deceptive practices under consumer fraud law. Another form of deceptive practice is knowingly concealing any defect or deficiency in the goods or services being offered to the consumer. This includes any attempt to conceal repair costs, or mislead the consumer about the cost of repairs. Additionally, any attempt to conceal any material defect in the goods offered to the consumer can also be considered a deceptive practice and can be subject to penalties under consumer fraud law.

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What is considered deceptive practice under consumer fraud law?

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