What is considered an unfair practice under consumer fraud law?

Under California consumer fraud laws, an unfair practice is one that takes advantage of a consumer by using false, misleading, or deceptive business practices. These practices can include advertising or selling products that do not meet the consumer’s expectations, hiding important information on a product or service, or deceiving a customer about the terms of a sale. California consumer fraud laws also prohibit businesses from allowing deceptive pricing or charging an unreasonable amount for a product or service. Furthermore, businesses may not use unfair sales tactics, such as high-pressure sales tactics or scare tactics in order to induce a consumer to make a purchase. Additionally, businesses are prohibited from collecting excessive fees for services, such as for late payments or for products that have been returned. In addition, California consumer fraud laws forbid businesses from selling defective or dangerous products or services, misrepresenting the safety or quality of a product or service, or using bait-and-switch tactics, in which a customer is promised a low price in order to get them in the store, but then they are pressured to buy a more expensive product. These are all examples of unlawful unfair practices under California consumer fraud laws. In order to protect consumers from engaging in deceptive transactions, businesses are required to be transparent in their practices and to provide correct and accurate information about their products and services.

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What is considered an unfair practice under consumer fraud law?

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