What is considered an unfair practice under consumer fraud law?

Under consumer fraud law in Oklahoma, certain practices are considered unfair. These practices are outlined in the Oklahoma Consumer Protection Act (CPA) and include deceptive and unconscionable acts. Deceptive acts are ones that give consumers a false impression or result in them being misled. This could include making a false or misleading statement about a product or service, or using deceptive pricing such as false discounts. Unconscionable acts are those that are considered unfair due to their magnitude, including taking advantage of a consumer’s lack of knowledge or ability to protect themselves. Other unfair practices include false advertising, bait and switch tactics, and failure to disclose all information about a product or service. It is also illegal to use deceptive practices to collect a debt, as well as charging consumers for more than the agreed-upon price. In general, under the Oklahoma CPA, any practice that is likely to deceive consumers or take advantage of their vulnerability could be considered an unfair practice. The Oklahoma Attorney General’s office can investigate and initiate legal action against any business engaging in unfair practices. Consumers may also file a lawsuit if they feel they have been taken advantage of.

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What is considered an unfair practice under consumer fraud law?

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