What is a “cease and desist” letter?

A “cease and desist” letter is a document sent to someone who is engaged in an unlawful activity or otherwise infringing upon an individual or organization’s rights. The letter informs the recipient that their activities must stop, or “cease and desist.” In California, it can be sent by a consumer protection agency or individual to an individual or business engaging in consumer fraud. Consumer fraud is an illegal act in which one party intentionally deceives or takes advantage of another party to gain an advantage. Examples of consumer fraud include false advertising, misleading an unsuspecting consumer into purchasing a product, or using unfair business practices. A cease and desist letter informs the offending party of their wrongdoings and orders them to stop their activities. The cease and desist letter informs the recipient that their activities are in violation of California consumer protection laws and that they must stop them right away. The letter must provide clear instructions regarding what activities should cease and provide a date by which they must stop. It should also include a warning that failure to do so may result in legal action. A cease and desist letter must be sent by certified mail with a return receipt request to ensure that the recipient has received it. In California, consumer fraud can be prosecuted under both criminal and civil law. If an individual or business continues to engage in consumer fraud after receiving a cease and desist letter, they may be subject to legal action, including civil penalties and restitution.

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What is a “cease and desist” letter?

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