What laws govern advertising in China?

China has strict advertising laws in place to protect the public and the marketplace. These laws are primarily in place to ensure that advertisements are truthful and not misleading, and to protect consumers from unfair or deceptive practices. The most significant law governing advertising in China is the Advertising Law of the People’s Republic of China (PRC). This law was enacted in 1994 and updated in 2015. The law covers many aspects of advertising including content, media, prohibited activities, and compliance and enforcement. The Advertising Law requires advertisers to be honest and ensure their information is accurate and not misleading or deceptive. It also requires that advertisers protect the interests of consumers, avoid false promotional efforts, and refrains from omitting or misrepresenting information. It prohibits fake or exaggerated advertising and false comparative advertising. Advertisers must also abide by the “Seven Don’t-s”, which include prohibiting using false or misleading information, using public figures or celebrities without permission, making exaggerated or false claims, using offensive language, damaging social morals, and infringing on other people’s rights. Advertising in China must also comply with other laws, such as the PRC Anti-Monopoly Law and the PRC Consumer Rights Protection Law. In addition, advertisements must meet certain standards set by the State Administration for Industry and Commerce (SAIC). Overall, these laws work together to ensure that advertisements in China provide accurate and truthful information and do not mislead or deceive consumers. It is important for businesses to understand and comply with these laws in order to ensure their advertising campaigns are legal.

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What laws govern advertising in China?

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