What laws govern advertising in China?

In China, advertising is regulated by the Advertising Law of the People’s Republic of China. This law was enacted in 1994 and amended in 2015. It is intended to promote competition, protect consumers’ rights, maintain order in the advertising market, and promote the healthy development of China’s advertising industry. The Advertising Law applies not only to domestic but also to foreign advertising activities in China. The Advertising Law has several core provisions that govern advertising in China. First, all advertisements must conform to China’s laws, regulations, and social ethics. Advertisers must be truthful and accurate in their advertisements and must not fabricate facts. Secondly, advertisers cannot use misleading or coercive methods, or make false representations for their products or services. Third, the advertisement cannot contain false information that is likely to mislead consumers or harm their interests. Lastly, the advertisement must be appropriate and conform to the standards for advertising activities set by the Chinese government. Additionally, different kinds of products have different advertising regulations. For example, advertisements for food and drugs must comply with the Regulations for the Supervision and Administration of Food and Drug Advertisements, which require the advertisement to not exaggerate the effectiveness of the product and to also include the applicable warnings and precautionary instructions. All of these regulations are to ensure that the public is not misled or deceived by the information contained in the advertisement.

What laws govern advertising in China?

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