What laws govern advertising in China?
In Washington, the laws that govern advertising in China are governed by the Business Ventures Law. This law is the main legal framework for the conduct of business in China and provides the legal basis for advertising activities. Under this law, all advertising in China must comply with the requirements of the Advertising Law, which is the basis for all forms of advertising, including print, broadcast, online, and other media. It sets out the general principles and regulations that advertisers must follow to ensure that their advertising is not false or misleading. For example, advertisements must not be deceptive, and the source of the advertising must be clearly identified. All advertising must also include a disclaimer if the content is sponsored or presents a product in a favourable way. Additionally, advertising must comply with the provisions of the Chinese Consumer Protection Law, which requires advertisements to provide accurate information on the product, to protect users from false or misleading information, and to ensure user safety. Advertisers must also take into account the regulations of the Chinese Food and Drug Administration, which governs the advertising of medical and pharmaceutical products. These regulations specify what information must be included on product labels and in advertisements. They also set out the requirements for labeling, such as the required font size, and the size of any advertising images. Finally, advertisers must also ensure that their advertising activities comply with the provisions of the Protection of Minors Law, which requires that advertisements do not contain materials that are inappropriate for children. Ultimately, the Business Ventures Law in Washington is the main legal framework that governs the advertising activities in China, and compliance with the applicable laws is essential to ensure that all advertising activities are conducted in a responsible and ethical manner.
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