What are the laws regarding the collection and use of customer data?

In North Carolina, data collection and use is subject to certain laws. The most important law in this area is the North Carolina Consumer Privacy Protection Act, which is set to take effect in 2023. This act will give consumers the right to know what data is collected about them, the right to opt-out of certain data collection, and the right to have their data deleted if requested. Additionally, businesses must obtain consent from customers before collecting and using their data. Organizations that are subject to the Health Insurance Portability and Accountability Act (HIPAA) must also be aware of laws regarding data collection and use. HIPAA requires organizations to protect individuals’ personal health information and ensure that the data is used properly. This includes following specific requirements for data collection, use, and disclosure. In addition to laws set by the state, there may also be specific laws set by municipalities or counties regarding data collection and use. For example, in 2017, the city of Asheville passed the Asheville Data Privacy Ordinance, which stipulated regulations for the collection, use, and storage of customer data by businesses operating in the city. Overall, it is important for businesses in North Carolina to understand the laws regarding customer data and ensure that they are in compliance. Failing to meet these legal requirements can lead to fines and penalties.

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