Are there any laws concerning the use of computer-generated speech in advertising?

Yes, there are laws in Hawaii concerning the use of computer-generated speech in advertising. Under Hawaii Revised Statutes section 489D-3, advertising by using computer-generated speech is prohibited except when used for informational purposes or to provide directions to the consumer. It is important to remember that the law also applies to any recordings or audio products associated with an advertisement, such as a jingle or sound effect. Under Hawaii law, any advertisement using computer-generated speech must include an easy-to-understand label that indicates the use of computer-generated speech. This label helps to ensure that the consumer is aware that the voice they are hearing is not real and should not be interpreted as such. In addition, advertisers must also provide full disclosure if their advertisement is made with computer-generated speech. In addition to Hawaii’s laws, the Federal Trade Commission and the National Advertising Division have both outlined principles of fairness and accuracy for advertising that includes computer-generated speech. These principles help ensure that consumers are not being misled or taken advantage of when they hear computer-generated speech as part of an advertisement. Overall, it is important to be aware of the laws concerning the use of computer-generated speech in advertising when creating an advertisement in Hawaii. Advertisers should be careful to comply with these laws by including labels, disclosures, and following principles of fairness and accuracy outlined by the FTC and NAD.

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Are there any laws concerning the use of computer-generated speech in advertising?

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