Are there any laws that require companies to make reasonable efforts to protect personal data?

Yes, companies in New York are required to make reasonable efforts to protect personal data. The New York State Department of State has enacted an Information Security Breach and Notification Law that requires companies to designate a contact person in charge of data security and promptly notify affected individuals of a data breach. Additionally, the New York State Department of Financial Services has issued the Cybersecurity Requirements for Financial Services Companies, which requires financial organizations to have certain technical, administrative, and organizational safeguards in place for the protection of customer data. These safeguards include incorporating encryption technologies, assessing customer data security risks, and regularly testing and updating security measures. Furthermore, the New York State Technology Law requires companies to maintain an information security program that identifies cybersecurity threats, establishes measures and procedures to protect against them, and requires regular training of employees. These laws demonstrate that companies in New York must take reasonable efforts to protect personal data.

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