Are there any laws concerning the use of facial recognition software for consumer marketing and product recommendations?

Yes, there are laws in Arizona concerning the use of facial recognition software for consumer marketing and product recommendations. The Arizona Biometric Information Privacy Act (ABIPA) protects individuals from the commercial use and collection of biometric information, including facial recognition technology. The ABIPA prohibits companies from collecting biometric information to identify or track people, including gathering data on customers’ facial features. The ABIPA also requires companies to provide written notices to consumers before collecting information for biometric identification. Companies are not allowed to sell, lease, trade, or otherwise profit from the collection of biometric information without the express written consent of the consumer. Companies must also delete the collected biometric information within a reasonable amount of time, unless otherwise agreed upon by the consumer. Finally, companies must also make sure that collected biometric information is kept secure and confidential. The ABIPA is an important law in Arizona to ensure that companies are not using facial recognition technology in an irresponsible manner. By adhering to the ABIPA, companies can use facial recognition software for their marketing and product recommendations without violating the privacy of their customers.

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Are there any laws concerning the use of facial recognition software for consumer marketing and product recommendations?

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